Understanding MultiPlatform Production
What is Multiplatform Production?
Producing content for many media platforms and distributing it across them is known as Multiplatform Production. In today's media environment, where viewers access and consume information across a variety of platforms, including websites, social media, mobile apps, radio, and television, this strategy is essential. Multiplatform Production is really about producing stories that connect with viewers wherever they are, increasing interaction, and making sure that the story is consistent across various mediums.
The goal of Morgan State University's(MSU) Bachelor of Science in Multiplatform Production program is to give students the tools they need to succeed in this fast-paced industry. In addition to covering media narratives, communication ethics, and laws, the curriculum gives students practical experience to help them get ready for a variety of industrial professions.
Why Multiplatform Production Matters
In the digital age, Multiplatform Production is necessary for efficient marketing and communication. Content makers can establish a deeper connection with their audience and hold their focus across all stages of the audience journey by utilizing several engagements. This approach enhances the consumer experience while improving the content's impact and reach.
My Journey into Multiplatform Production
Initially, my interest was in screenwriting and animation. Even though I gained a lot of knowledge about storyboarding, camera work, and scriptwriting, I soon recognized that I wanted to go deeper into topics like social media, photography, and video storytelling. As a result, I became interested in Multiplatform Production, which allowed me to combine all of my passions and skills.
As a multiplatform production major, I now learn about public relations, photography, audio, videography, graphic design, and more. In addition to giving me the chance to work in TV stations and network with specialists in the field, the program offers a thorough education that equips me for a variety of media positions.
Learning Multiplatform Production
To master multiplatform production, you need to develop a diverse set of skills and understand various tools and techniques. Here are some key areas and tools:
Applications for Multiplatform Content:
Adobe InDesign: Used for creating magazines, brochures, and books.
Adobe Audition: Ideal for producing music and podcasts.
Adobe Premiere Pro: Essential for video and film editing.
Adobe Illustrator: Perfect for designing logos and infographics.
Adobe Photoshop: Great for editing and creating images.
Adobe After Effects: Used for motion graphics and visual effects.
Terminologies to Know:
Social Networking: Using various social media platforms to market or share information.
Media Platform: A site, device, service, or method used to deliver media.
Multiplatform: Different types of outlets on which media is delivered.
Distribution: The delivery and sharing of media through different technologies and platforms.
Convergence: The merging of distinct technologies, devices, and industries into one whole.
Transmedia: Telling one story across numerous platforms.
Cross-Media: Communication involving more than one form of public media.
Content Sharing: Sharing information on social media to build a community or group.
Social Media: Websites that people use to share media content.
Data: Text, video, audio, statistics, or digital codes that can be manipulated and shared.
Text: Alphabetical and numerical symbols used to communicate in books, magazines, newspapers, and online.
CGI (Computer Generated Images): Images used to create electronic games and videos.
Video: Animated images used to tell stories.
Audio: Recorded sounds used to tell stories.
Graphics: Images designed from photographs or scratch are used to convey a message.
Numeracy: The use of numbers in statistics and accounting to convey information that can be counted.
Main Components Taught at MSU:
Research It: Investigating and gathering information to inform content creation.
Write It: Crafting scripts, articles, and other written content.
Produce It: Overseeing the creation of multimedia projects.
Edit It: Refining and polishing content to ensure quality.
Distribute It: Sharing content across various platforms to reach the audience.
Conclusion
Multiplatform production is a vital skill in today's media environment. By learning to create and distribute content across multiple platforms, you can reach wider audiences and engage them more effectively. Whether you're interested in writing, video production, social media, or graphic design, a career in multiplatform production offers diverse and exciting opportunities.
For more detailed information on the Multiplatform Production program at Morgan State University, visit their program page.
